You run the business.I build the softwarethat does the busywork.
Custom tools, automations and AI assistants for small businesses, built around the way your team already works.
Email for a free 30-minute callYou keep getting pulled back into the pits.
Each one pulls you off the track for a few minutes. Software can answer most of them.
Is this in stock, or do I need to go check?
Customer wants to know where their order is.
Did anyone send that invoice?
Who's updating the spreadsheet this week?
I need the numbers before Monday.
Can you approve this before I send it?
This is the crew I build.
Six kinds of help, each built for your business. Everything on this page runs at a real company today.
Automations
The steps your team repeats every day, done the moment they're needed.
AI assistants
Ask in plain English. They look things up, draft replies and make updates, and nothing changes until a person approves.
Custom tools
Inventory systems, staff and supplier portals, order trackers: the app you wish your business had.
Connections
Your store, inbox, spreadsheets and team chat sharing data, so nobody copies it between them by hand.
Storefront
Shopify and Amazon catalogs, listings and ads, kept clean and selling.
Reporting
The numbers you check every week, in one place, without anyone building a spreadsheet.
Ways to work together
Start with the call. Every step after it is optional.
Strategy call
Free, 30 minutes
Tell me how your week runs. I'll tell you what I'd fix first, whether or not you hire me.
Operations review
A written plan
I map how work moves through your business and hand you a plan: what to fix, and in what order.
Project build
One fix, launched
I build the first fix inside the tools you already use, and your team uses it from day one.
Ongoing support
Monthly
I keep everything running, fix what breaks, and build the next improvement each month.
Race reports
What changed for three businesses.
Automotive aftermarket brand
E-commerce, ships worldwide
Runs its inventory, orders, shipping and catalog on software I built. Staff and suppliers use it every day.
- automations in daily use
- 20+
- products managed by an AI assistant with human approval
- 2,100+
Amazon pet-products brand
Sells through Amazon
Replaced its outside ad agency with a rules engine and a weekly AI-written review.
- ad campaigns
- 303 → 4
Home-appliance importer
Sells through dealers
A full store audit, then the fixes made live, plus a list of dealers to call.
- live store fixes
- 61
- potential dealers found
- 351
Questions
Do I have to switch software?
No. I build on what you already use: Slack, Shopify, Gmail, Google Sheets, Amazon and the like.
What kind of businesses do you work with?
Small and mid-size companies, mostly e-commerce, distribution and retail. If your team repeats it every day, it's a candidate.
Do you use AI?
Where it saves time. Anything that changes your data waits for a person to approve it.
What does it cost?
It depends on the job. The call is free, and you'll leave it with a straight answer.
What happens after it's built?
You can run it yourself, or I keep it running on ongoing support.
Let's find your first fix.
Send a couple of lines about your business and we'll set up the call.